The South Asian Free Media Association (SAFMA) was set up to promote networking among the media community, improve professional standards, facilitate journalists’ exchanges, media trainings and undertake joint media productions.

SAFMA’s projects cover the South Asian region, with a particular focus on the nuclear arms race, the South Asian Association for Regional Cooperation (SAARC), the Kashmir dispute and other regional conflicts.

The organisation arranges regional conferences on interstate conflicts and regional cooperation, and their 'South Asian Media Net' project acts as an independent website providing in-depth news coverage from across the region to promote understanding among the people of South Asia and facilitate the free flow of information across the region.

SAFMA runs the South Asia Media School, set up in 2007 to cultivate a new generation of aware media people in the region. SAFMA also published the South Asian Journal.